August 11, 2022

TikTok just isn’t the platform that involves thoughts when discussing digital advertising and marketing, however there may be nice potential on provide from the ever-growing social media platform.

Since 2018, TikTok has skilled a pointy enhance in customers, almost tripling in dimension. It’s anticipated that TikTok will be part of the ‘billion month-to-month energetic customers’ membership and attain 1.2 billion in 2021.

With such an enormous viewers, it might be unwise to not faucet into the form of publicity a model can get on TikTok.

After all, you want the correct method as a result of this platform is completely different from different standard platforms like Fb and Instagram. 

There are various TikTok developments to control and concepts that can work properly if executed accurately. So, let’s talk about among the finest TikTok methods that you need to use to take your advertising and marketing efforts to the following stage.

Right here’s a fast take a look at some fascinating TikTok statistics that inspire manufacturers to profit from the music-inspired platform.

TikTok Stats 2021



1. Use Textual content and TikTok Captions

Is TikTok all about video? Positive. However can textual content add context to your message? 100% sure. TikTok has a slew of choices for including customized textual content to your movies to assist drive dwelling no matter message you are attempting to get throughout. 

In actual fact, plenty of movies you submit won’t even have any spoken phrases in them—so including textual content goes to be much more helpful! 

One good little trick in case you are doing a “how you can” video is to make use of TikTok’s auto-generated TikTok captions in your movies—this generally is a large time saver as properly. 

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This characteristic additionally ensures that these with listening to impairments (or these watching in silent mode) will nonetheless know what the content material is all about.

In the event you want to attain your viewers no matter whether or not or not they’ll hear the audio parts of your content material, including textual content or captions will enable you obtain this aim.


2. Use TikTok Playlists

A more recent characteristic that’s being added to TikTok is the flexibility to place your content material into playlists.

With well-organized playlists and spotlight reels, your followers will be capable to uncover extra of your content material. 

Themed playlists are a good suggestion as a result of manufacturers could make collections of tutorials and informative lists for his or her followers’ comfort.

Right here’s how one can create an fascinating playlist to showcase your finest content material:

  • Create a Enterprise (or Creator) account
  • Enter the navigation menu and click on on ‘me’
  • You have to be given a immediate menu and right here you’ll faucet ‘kind movies into playlists’
  • Give your playlist a reputation (it may be as much as 15 characters lengthy)
  • Choose the movies you need to be in your new playlist
  • Decide the order during which the movies will probably be performed


That’s it!

Needless to say solely public movies will be added to playlists, and a video can solely be in a single playlist at a time. Whereas this sounds restrictive, some artistic planning ought to make up for the shortage of freedom with playlist creation.

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Hashtags are the heartbeats of TikTok content material. Each day, new viral hashtag challenges are created and shared. 

TikTok’s Uncover tab is organized by standard and trending hashtags, so in order for you your content material seen, you want to use hashtags.

To search out hashtags most associated to your model, put your self in your viewers’s sneakers. What would they be trying to find that might cause them to you?

You may go broad and use one thing like #lipstick should you’re within the cosmetics trade, or #advertising and marketing should you’re a marketer. Alternatively, you will be extra particular and use detailed hashtags resembling #TikTokMarketing.

One other method to discover hashtags you need to use is to take a look at your competitors. What hashtags are they utilizing, and the way a lot consideration are they getting?

TikTok’s Uncover tab will also be fairly helpful to find trending hashtags that may be related to your model.

Hashtag challenges are additionally an effective way to (attempt to) go viral. The #GetUpChallenge and the #FindYourCore problem are simply two examples of hashtags used the correct approach.


To achieve success as a enterprise on TikTok, it’s crucial to be a part of YOUR viewers’s group.

One method to obtain that is by participating in TikTok developments. Research the newest developments and discover artistic methods in your model to be a part of them. It’s particularly vital to keep away from being “salesy”—you’re constructing a group, not slinging product right here. Needless to say not each “pattern” goes to suit your modelwhich is ok! 

tiktok trends

So decide and select the place you may get artistic and combine your model, however don’t attempt to simply soar on each pattern as it’ll probably come off as “making an attempt too exhausting” to slot in. 

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TikTok developments can embrace dances, challenges, songs, sound bytes, and utilizing TikTok app options like “duets” (which is certainly one of our favorites). 

*Professional Tip – Use the “For You” web page to maintain up with the newest developments.


5. Collaborate With TikTok Influencers

Social media influencers stay an trade staple and are utilized by thousands and thousands of manufacturers to drive consciousness and even perhaps some extra gross sales.

TikTok has its personal set of influencers that manufacturers can work with to have interaction with their group and enhance their visibility.

The #TooSickToBeSick marketing campaign is a implausible instance of how a medication model collaborated with an influencer to advertise its product.

Different methods of working with influencers embrace hashtag challenges, endorsements, and account takeovers.

tiktok influencers


TikTok Methods Can Increase Advertising Impression

Social media advertising and marketing generally is a powerful nut to crack, nevertheless it’s not not possible. Utilizing the TikTok ideas shared right here will enable you get began and construct a powerful, efficient advertising and marketing marketing campaign that can attain your viewers and get your content material in entrance of extra eyes. 

It can take some trial and error to get the proper marketing campaign going, however should you want recommendation on getting began, our professional workforce is right here to assist.

Name us at (877) 866-6699 or contact us right here and we’ll get again to you ASAP with suggestions and concepts in your subsequent marketing campaign.