August 11, 2022

Earlier this 12 months, the digital advertising and marketing (and social commerce) world was thrown right into a little bit of chaos over the newest iOS updates that had been launched by Apple. 

These updates disrupted the info (that’s usually leveraged in social media advert campaigns) in addition to the outcomes. Articles started to flood the digital ecosystem as companies, advertisers, and even Fb had been searching for an answer to “cease the bleeding,” so to talk. 

 

When In Doubt – Go Reside!

Then there was Phoenix Ha, Nationwide Positions’ Director of Social Media, who was decided to discover a extra strategic (and productive) answer. Phoenix determined to go reside on social media to debate the difficulty publically and uncover the place alternatives should be hiding, which she did to nice impact. 

In actual fact, by means of some further testing and paid social advert marketing campaign know-how, she was capable of breathe new life into her shoppers’ campaigns within the weeks and months that adopted. And issues had been about to get much more thrilling.

 

Ad World 2021

 

Quickly after her reside stream, Phoenix was contacted by the minds at Advert World to see if she needed to carry her story, options, and strategic mindset to a complete new viewers.

So, in October, our fearless Director of Social Media turned one of many featured audio system at Advert World 2021.

 

PhoenixHa-ADW3

 

Phoenix outlined her strategy for separating campaigns between Apple and Android working techniques to carry marketing campaign conversions flooding again.

This presentation was so properly obtained by the crew at Advert World that not solely was this presentation featured on day two of the convention, it was additionally featured in Advert World’s promotional campaigns.

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We couldn’t be extra pleased with crew members like Phoenix who’re capable of finding alternatives the place others would simply throw within the towel. This consists of our Google Adverts crew who has been leveraging new methods to implement first-party knowledge monitoring as we transfer into 2022 in addition to our conversion optimization specialists who’ve been specializing in bettering profitability with out growing budgets. 

 

Trying to the Future

As we transfer into a brand new 12 months, our complete firm is following “aiming the place the puck goes” in relation to advertising and marketing developments. With a larger capacity to unpack and leverage advertising and marketing knowledge throughout the very best rising channels (CRO, ecommerce, Amazon, social media, and so on.), we’re poised to make a huge effect as we transfer into 2022. 

In actual fact, our Digital Advertising Tendencies for 2022 book is at the moment within the works. Keep tuned for that announcement. 

 

Extra to Come!

Affiliate World Global 2022

As soon as Phoenix’s Advert World presentation wrapped up, one other shock got here knocking from Affiliate World World: Dubai.

You learn that proper! So, in February of 2022, Phoenix Ha will likely be heading to Dubai to characterize Nationwide Positions at one of many largest advertising and marketing occasions on the earth.

Is there a greater method to kick off 2022 than seeing our crew hitting the world stage? We expect not! 

We have now so many extra bulletins dropping quickly, so in case you haven’t subscribed to our weblog but, there isn’t a time like the current. We ship weekly updates so you may keep updated with our newest insights and weblog content material.

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