August 17, 2022

For many who should not “within the know,” Nationwide Positions’ CEO Bernard Could is a frequent contributor to, with over 200 articles, placements, and revealed contributions

Not solely does Forbes give our CEO the chance to share his huge information worldwide (gained from his 20+ years within the advertising business), it additionally offers our firm the chance to be featured alongside different notable business professionals, specialists, and thought leaders. 

So, moderately than simply discuss our expertise over the previous three years (and counting) with Forbes, we thought we’d present you a few of our highlights thus far in 2021! 

As you flick thru the snippets beneath, you may click on by way of to the unique articles on when you’d prefer to get the complete scoop.

And talking of scoops…you higher get a bowl prepared!

We’re about to fill yours with seven hefty helpings of enterprise and advertising insights. Let’s dive in!


Article #1: 12 Methods Tremendous Bowl Adverts Could Evolve In 2021 (January)

“A Focus On Actual-Time Experiences”

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There’s a enormous alternative to deal with real-time experiences through the recreation. Suppose “Landing Offers” on social media and in-commercial calls-to-action akin to “Textual content XYZ earlier than halftime to be entered.” 

The actual winners shall be these artistic manufacturers that do low-budget, user-generated content material campaigns exhibiting actual folks. Clients have to really feel related to a model now greater than ever, so immersive experiences could possibly be game-changers. – Bernard Could, Nationwide Positions

Learn the complete article right here.

marketing automation

Article #2: 14 Methods To Higher Leverage AI To Join With Shoppers (January)

“Implement Chatbot Know-how”

Some of the easy AI instruments that the majority manufacturers can use is chatbot know-how. Chatbots are getting smarter and will be on-line 24/7 to assist clients discover solutions, monitor down order statuses and even notify clients with updates. All in all, the client will get a extra customized expertise over time, and personalization is gold for constructing a greater reference to clients. – Bernard Could, Nationwide Positions

Learn the complete article right here.



Marketing AutomationArticle #3: 11 Methods To Determine The Greatest Tech Options For An Company (February)

“Uncover The Bottlenecks”

You have to uncover the bottlenecks to be able to discover and implement the perfect tech options. Upon getting your checklist of issues that must be solved (processes, order confirmations, and many others.), you may then match your checklist of issues to the options offered by the tech stack. This strategy will maintain you from being overwhelmed or blinded by shiny, typically pointless options. – Bernard Could, Nationwide Positions

Learn the complete article right here.

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Content hacks for Forbes

Article #4: 13 Intelligent And Efficient Content material Hacks You Ought to Know (February)

“Batch Related Merchandise”

Batch “like” merchandise. For instance, in case your trend firm sells polo-style shirts — when a buyer chooses a sure coloration, make it possible for particular product web page exhibits a grid of all of your further coloration choices for that product. This might help maintain clients from clicking out to search out an alternative choice, or bouncing out of your website as a result of they assumed you didn’t have what they had been in search of. – Bernard Could, Nationwide Positions

Learn the complete article right here.



Viral content ForbesArticle #5: 14 Skilled Suggestions For Infusing Viral Components Into A Marketing campaign (March)

“Guarantee It Helps The Model’s Future”

Does this strategy assist the creed, mission and values of your organization as we speak in addition to the way forward for your model? Going viral, particularly as we speak, is a double-edged sword. If it really works, it would doubtless be a “flash within the pan” by way of consideration. If it doesn’t work, the affect can linger for years. So don’t merely be controversial with out weighing the dangers. – Bernard Could, Nationwide Positions

Learn the complete article right here.



Lead Generation WebsitesArticle #6: 15 Greatest Practices For Creating Web site Content material To Entice Leads (March)

“Be Well timed With Your Content material”

Now greater than ever, it is advisable to be well timed together with your content material. Make it about your potential clients (not about your model) by creating content material that’s solution-based. Communicate on to your audience and handle their wants, their issues and the advantages they are going to achieve. Make them the middle of your content material’s universe. – Bernard Could, Nationwide Positions

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Learn the complete article right here.



team communicationArticle #7: How To Hold Groups Speaking: 11 Confirmed Methods (March)

“Take Feelings Out Of It And Look At The Knowledge”

First issues first: Take feelings out of it and have a look at the digital paper path. Evaluate emails, logged duties, timestamps, and many others. to see the place issues are literally slipping by way of the cracks in response to the information. Then, have an trustworthy heart-to-heart with all staff members geared toward discovering options, not pointing fingers. Present your staff an instance of the kind of communication you count on. – Bernard Could, Nationwide Positions

Learn the complete article right here.



Extra Forbes to Come!

That is only the start (of 2021), and our CEO has a number of new articles (and bite-sized insights!) slated for publication over the subsequent few months. When you’ve got a topic that you simply actually need to know extra about, drop us an electronic mail so we will add your concept to our checklist. Our purpose has all the time been to convey you essentially the most present and useful info on each in addition to this weblog. So don’t be shy! 

As all the time, when you want our specialists to reply any questions, or when you’re in search of a recent set of eyes in your present digital advertising efforts, we’re only a click on away.