Training doesn’t must be boring. On the subject of introducing prospects to your model or educating outdated clients new methods, you’ll be able to Make an Animated GIF to Educate Customers. Discover out extra about this standard technique to construct on-line PR in at the moment’s latest submit, Progress Tactic #34 in your 100-Day Digital Progress Plan. We’re providing our greatest suggestions and insights to maintain you studying and rising nicely into 2017!
Overview – Make an Animated GIF to Educate Customers
When you’ve by no means heard the time period earlier than, GIF stands for Graphics Interchange Format – picture information that come to life within the type of an animated clip. When you are accustomed to GIFs, chances are you’ll be used to associating these snippets of repeating content material with humorous facial expressions, pampered pets, and iconic film moments (simply to call just a few). However GIFs aren’t only for leisure lately – you’ll be able to incorporate this instrument into your advertising and marketing technique to assist reply buyer questions, clarify new options, and present prospects how your product works. So, with out additional ado, it’s time to evaluate the ABC’s of the animated GIF so to use this on-line gadget to coach customers in a enjoyable, fascinating manner. (Did we point out how a lot time these unhealthy boys can prevent in the long term? A LOT! See Step Three.)
STEP ONE: What sort of GIF do you wish to make? Do you wish to clarify an advanced or complicated characteristic? Focus on a brand new product? Reply a query? When you want a place to begin, click on right here for one instance of a GIF tutorial.
STEP TWO: Determine which possibility from the Sources and Instruments part under you’d like to make use of to create your GIF. When you’re new to the world of animated photographs, strive Recordit. You probably have a graphic designer or GIF professional in your staff, chances are you’ll wish to think about Photoshop.
STEP THREE: The place is your GIF going? A weblog submit, assist web page, e-newsletter, onboard e-mail, and many others.? You may even ship your GIF as a assist reference when somebody asks you for help through your social media channels or Contact Us type. As a substitute of reinventing the wheel every time, or copying and pasting a difficult-to-digest set of directions, you’ll be able to merely ship your mini-explainer film (and generate some nice on-line PR when you’re at it).
Sources and Instruments
We’re dedicated to offering a deep supply of knowledge and schooling for our group. Discover extra sources in our Be taught web page and go to us right here once more for the following 100-Day Digital Progress Plan Tactic! Then, contact us for extra concepts on digital development and your web site.