Prefer it or not, the face of Fb–it’s Information Feed–is altering. Meaning a slew of recent adjustments revolving round Fb’s rising concentrate on the visible.
This transformation is likely one of the greatest that the Fb’s Information Feed has ever undergone. This new, visually-focused design is a direct results of the truth that, as Zuckerberg said, about 50% of all Information Feed content material in the present day consists of both pictures or another type of visible content material.
What does this imply to your social media advertising and marketing technique?
It means your corporation must replace your advertising and marketing technique to slot in with the brand new Information Feed. Right here’s how:
1. Publish Content material that’s Visible
Photos have all the time been highly effective motivators, however with the brand new Information Feed they’re extra vital than ever. Pictures will not solely be extra prevalent, however bigger and clearer too. Fb desires to immerse it’s customers within the visible, so as an alternative of selling text-based posts, attempt importing extra wealthy, high-quality pictures or graphics designed to catch customers’ eyes, enhance engagement, and succeed within the feed.
2. Create extra Picture-Centric Adverts
Fb hasn’t talked about any particular adjustments of their advert platform to match their Information Feed updates, however the of us at Fb have alluded to enhancing the entire Fb expertise (together with advertisements) to make every thing extra hanging, richer, and extra visually stimulating . There’s additionally been dialogue of together with bigger, extra focused promoting, so if you happen to haven’t already, begin working to mix persuasive pictures and highly effective advert copy with a purpose to construct an promoting technique that may sustain with the brand new really feel of Fb.
3. Hold Content material Brief and Candy
Within the new Information Feed, captions will not be proven above or beneath pictures, they are going to overlay them. Which means that any content material you select to incorporate together with your visuals needs to be vital, concise, and to the purpose.
4. Discover a Marriage between your Pinterest and Fb Campaigns
Merging your advertising and marketing efforts on these two highly effective platforms could be extremely helpful, particularly now. Each single one that has a Pinterest account (nicely 98% of them anyway), even have a Fb account. And by permitting your Pinterest exercise acquire visibility in your Fb web page, and extra, you possibly can stimulate extra social media customers in additional partaking methods and drive site visitors to your web site and your merchandise.